Start with their rhythm.
See overdue accounts and a watch list based on their own repeat-order gaps. Read observed 90-day non-reorder rates with the history and coverage that support the estimate.
Find repeat buyers who have fallen out of their usual ordering rhythm. Give the team a call list, the history behind it, and a way to measure the follow-up.

A monthly buyer and a seasonal buyer have different rhythms. Look at each account’s own history to see who is overdue and where a conversation could help.
| Account | Buying rhythm | Attention |
|---|---|---|
| Northwind Retail | Usually every 14 days 132 days since last order | Overdue |
| Harbor Print | Usually every 30 days 46 days since last order | Watch list |
| Maple Goods | Ordered again yesterday Previously overdue | Returned |
The account is beyond its measured overdue threshold: 132 days since its last order, a 14-day usual gap, and a 75-day longest historical gap. Review its recent purchases and linked support history before calling. Historical revenue helps size the account; it does not establish revenue lost.
Current app workflow with fictional records. Features depend on connected sources and workspace access.

See overdue accounts and a watch list based on their own repeat-order gaps. Read observed 90-day non-reorder rates with the history and coverage that support the estimate.
Open the account’s order timeline, linked support contacts, measured failures, and copy-ready call brief. Prioritize the team’s attention using historical revenue exposure.
Owners reach out through their usual channels. A win-back test compares orders after outreach with a held-back group at 30, 60, and 90 days.
No. Historical revenue sizes the exposure. Conditional estimates use observed non-reorder rates for accounts with comparable ordering gaps; they are not a lost-revenue or lifetime-value calculation.
No. The page separates observed failures, account silence, and comparison evidence. It labels insufficient history and does not claim that a failure caused the customer to stop ordering.
No. People contact the selected accounts. The test holds back a comparison group and uses subsequent order records to measure the result.
A configured account cohort, reconciled identities, and sufficient repeat-order history. Account names and per-account revenue require the appropriate role; your tenant’s sources and scope are confirmed during setup.